How Domino’s Dominoes Setups Are Created


Domino’s is one of those rare companies that understands that the customer experience extends beyond the pizza box. As a result, the company has been working hard to revamp its brand image and hone in on what customers really want and need. This is apparent in a variety of ways, from new delivery vehicles to a revamped online ordering system and even a Domino’s Tinder-style dating app designed to get people engaged with the brand outside of the restaurant.

These initiatives are not just about boosting engagement; they also make sense for Domino’s core business. For example, the company’s delivery vehicles are meant to be as efficient as possible so they can get pizza from the factory to the customer quickly and with minimal waste. Domino’s is also experimenting with drones and other innovations to improve delivery. This is all part of a bigger picture that includes enhancing the brand’s image and ensuring it stays relevant in a changing world.

While Domino’s has certainly made a name for itself as a pizza company, the brand also excels at other things, including creating mind-blowing domino setups that are used for movies, TV shows, and events. The company’s domino artist, Lily Hevesh, is a well-known figure who has a huge following on YouTube. Hevesh is known for her ability to create complex domino layouts that can form different shapes and even produce music.

In order to create such stunning domino setups, Hevesh starts by considering the theme or purpose of an installation. She then brainstorms images or words that might be related to the theme. This step is important because it helps her focus her creative energy on the best possible outcome for the domino project.

Once Hevesh has a clear vision of what she wants the final domino setup to look like, she starts to build it. The first domino has a lot of potential energy, but it needs to be activated in some way for it to fall over. This activation is done by applying some force to the domino, such as a slight nudge or a tap. When the first domino falls over, a significant amount of its potential energy converts to kinetic energy, which is then transferred to the next domino, providing the push needed for it to fall over as well. This process continues until the entire layout has fallen over.

Several games can be played with dominoes, including blocking and scoring games. Some games, such as bergen and muggins, count the number of pips (spots) on a domino to determine winners. Other games, such as concentration, mimic card games and were once popular to circumvent religious proscriptions against playing cards. Regardless of the game, dominoes are fun for all ages and offer an excellent way to learn basic math and logic skills.